Packers rank just outside top 5 in new study on NFL fanbases
/ Packers

By Zach Kruse

According to a new study conducted by Emory University, the Green Bay Packers do not have one of the NFL’s five best fanbases.

The good news: The Packers ranked No. 6, up three spots from No. 9 last year.

Professor Mike Lewis used economic and marketing theory to rank the NFL’s 32 teams in three categories, highlighted by spending, social media engagement and willingness to travel.

The Packers lost out to the Dallas Cowboys, New England Patriots, Philadelphia Eagles, New York Giants and Pittsburgh Steelers in the top five.

Overall, the Packers ranked No. 8 in “Fan Equity,” No. 7 in “Social Equity,” and No. 17 in “Road Equity.”

The surprising number of the three is the middle-of-the-pack finish in “Road Equity,” given the Packers’ national following and the popularity of the team on the road.

The study accounts “for factors like market size and short-term changes in winning and losing.”

Even without a top-five finish, the results are clear: The Packers have one of the NFL’s best overall fanbases and one of the game’s best brands.

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