By Anthony R Wood
Let’s be honest. There is no real way to gauge the quality of support for each NFL team; quality is ultimately subjective, not to mention irrelevant. And yet, another study has been released which ranks all 32 teams based on their fan bases.
The Houston Texans finished a disappointing 21st overall, and to rub salt in the wounds of Texans fans, the Dallas Cowboys finished top.
According to Emory University’s Goizueta School of Business, who was responsible for the report, their findings were based on “data on attendance, revenues, social media following, and road attendance to develop statistical models of fan interest.”
The author, Michael Lewis, went on to go into further detail about exactly how he came to judge each team’s fan base.
I use three measures of fan engagement: Fan Equity, Social Equity and Road Equity. Fan Equity focuses on home box office revenues (support via opening the wallet). Social Media Equity focuses on fan willingness to engage as part of a team’s community (support exhibited by joining social media communities). Road Equity focuses on how teams draw on the road after adjusting for team performance. These metrics provide a balanced analyses of fandom — a measure of willingness to spend, a measure unconstrained by stadium size and a measure of national...