By Charles Goldman
The Kansas City Chiefs continue to have one of the worst fanbases in the NFL according to an annual study conducted by Emory University professor Michael Lewis.
Each season Lewis conducts a study to determine the NFL’s most loyal or “best” fans. Last season the study had the Chiefs ranked as the No. 30 team in the NFL. This season they’ve dropped another spot down to No. 31.
Lewis’ study is grounded in economic and marketing theory. He breaks up his analysis into three separate quantifiable parts: Fan equity, social equity and road equity.
Fan equity focuses on a fans willingness to spend money compared to other NFL teams. Social equity focuses on social media following compared against other teams. Road equity focuses on road game attendance compared to other teams.
Chiefs fans should absolutely question the veracity of this study, specifically on the grounds of road equity. I’m sure the metrics he’s using are as accurate as possible. It’s just hard to believe the study when there’s a sea of red filling up Dignity Health Sports Park each of the past two seasons. It’s hard to believe it when hundreds of Chiefs fans that couldn’t change their travel plans were stranded in Mexico City after a Chiefs road game was canceled this past year. It’s hard to understand how this study could possibly accurate when you hear a booming “Home of the Chiefs,” during the national anthem at opposing...