By Jay Johnson
If you haven’t seen it in person at TIAA Bank Field, Jacksonville Jaguars fans are a passionate bunch, which is why the latest NFL study by Emory University is a puzzling one. According to a study conducted by Dr. Lewis of the University’s Goizueta Business School, the Jags came in at the No. 29 spot. As we all know, there are 32 teams total in the NFL, so the Jags’ ranking made them the fourth-worst in the league.
Per Lewis, the data is calculated through “data and not emotion” and the formula he used consists of three key variables. Those three variables are fan equity (a calculation of how much fans spend), social equity (a calculation of social online engagement by fans), and road equity (the team’s turnout for road games). Unfortunately, the Jags came in at the No. 30, 31, and 23 spots, respectively, in each category. Last year, they came in at the No. 30, 27 and 22, respective spots, which means the Jags stats somehow declined in the study.
This comes after the Jags finished with the best record they’ve had since 2007, which Lewis stated is encouraging but is still part of the...