By Gavino Borquez
According to this year’s iteration of an annual study conducted by Emory University, the Chargers do not have one of the NFL’s best fanbases, ranking No. 26 overall out of all 32 teams.
Professor Mike Lewis used economic and marketing theory to rank all the teams in the league in three categories: Fan equity, social equity and road equity. These account for fan willingness to spend, their engagement on social media, and how well they travel to road games.
The ranking comes as no surprise. After playing in San Diego for 56 years, the team moved north two years ago and said they would “Fight for L.A.” The Bolts knew it would be in an uphill battle to win over Los Angeles football fans.
They were the second NFL team to move into a market still learning how to support one after having none for 21 years. The last time that the Rams played in L.A. was in 1994 after playing in the city for 48 seasons, starting back in 1946.
Despite the success that the Chargers have had since the move to Los Angeles, going 22-11, it has been slow and steady in terms of garnering the attention of the millions out...