By Todd Brock
The Dallas Cowboys truly are America’s Team, and the numbers back it up. According to a study released by Emory University’s Goizueta School of Business, Cowboys fans are tops in the league in a combination of three measurable categories.
“The analysis is grounded in economic and marketing theory,” explains the study’s author, Emory professor Mike Lewis, “and uses statistical tools to shed light on the question of which teams have the most loyal or ‘best’ fans.”
Here’s the CliffsNotes version: Dallas fans top the list in 2019, just as they did in the 2018 and 2017 studies. In fact, the entire top five remain locked in their respective positions over that span. After the Cowboys come the Patriots, Eagles, Giants, and Steelers. The bottom five, in descending order, are the Bengals, Jaguars, Titans, Chiefs, and Rams. See the entire list here.
It’s clearly not about wins and losses (at least primarily) or on-the-field success; how else to explain the struggling Giants at No. 4 and two legitimate Super Bowl contenders- the Chiefs and Rams- bringing up the rear?
Lewis says, “My approach to evaluating fan bases uses data on attendance, revenues, social media following, and road attendance to develop statistical models of fan interest. The key is that the models are used to determine which city’s fans are more willing to spend or follow their teams after controlling for factors like market-size and short-term changes in winning and...