There's such a thing as "too soon," but when it comes to business, there's no time for waiting around.
You do what you have to do.
On Tuesday, it was announced that the St. Louis Rams would be relocating to Los Angeles for the 2016 season. Less than a day later, with St. Louis fans mourning the loss of their franchise, the Colts were already trying to make their case to those looking for a new team.
With other NFL franchises relatively close to St. Louis (such as the Kansas City Chiefs and Chicago Bears), the Colts aren't waiting around. They want to strike now by showing just how close they are the to "Show Me State."
Indianapolis has a great case to take in the St. Louis fans. According to Google Maps, the Colts are just about the same distance from the Edward Jones Dome, the Rams' former home, as the Chiefs.